As the beauty industry continues to evolve, it's essential to stay ahead of the curve. Here are five beauty supply trends that Americans can't afford to overlook in 2026.

1. Sustainable Packaging

With a growing focus on environmental sustainability, beauty brands are shifting towards eco-friendly packaging. In 2026, expect to see a surge in biodegradable containers and refillable products, reducing plastic waste by up to 30%.

2. Clean Beauty Ingredients

Americans are becoming more conscious of the ingredients in their beauty products. Clean beauty, free from harmful chemicals and toxins, is gaining popularity. By 2026, it's projected that 50% of beauty consumers will prioritize clean ingredients in their skincare and makeup.

3. Personalized Skincare Solutions

Gone are the days of one-size-fits-all skincare routines. In 2026, personalized beauty solutions will dominate the market. Advanced technology, such as AI and machine learning, will analyze individual skin needs to create customized products for optimal results.

4. Inclusive Shade Range

The demand for inclusive beauty products is on the rise. In 2026, brands will expand their shade ranges to cater to a diverse customer base. With inclusivity at the forefront, expect to see a 40% increase in the availability of products for all skin tones.

5. Virtual Try-On Experiences

Virtual reality and augmented reality are revolutionizing the beauty industry. By 2026, virtual try-on experiences will become the norm, allowing consumers to test makeup and hair products virtually before making a purchase. This technology is expected to increase online beauty sales by 25%.